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About Us

Lurtz & Co. (noun: The balance of classic style and contemporary edge) Est. 2017.

Born from the love and creativity of Lyra Lurtz, Lurtz & Co. opened its doors to Penticton, British Columbia, in late 2017. Our brick and mortar boutique has since grown to become an Okanagan staple for all things lifestyle — with fashions for him, her and home. We are tickled pink to now host our online store so you can shop 24/7.

The good vibes of Lurtz & Co. begin with the focused selection of products, specially chosen for style, fabric, texture and ethical practice. It is our intention to make a statement rather than leave a carbon footprint, and we do this by carrying timeless pieces with style longevity. We are also particularly choosy when it comes to the labels we stock, supporting local and Canadian businesses where we can.

Everything from our clothing and accessories to our skincare and home decor represents the heart and soul of Lurtz & Co. With an affinity to nurture our planet and a sincere wanderlust, we are huge advocates of the slow fashion movement. We value quality over quantity — all day long.

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